• The winning candidate…
    • Delivered onboarding and training programme for new hires
    • Implemented new analytics and tracking
    • Launched a new customer success department

Gone are the days when a salesperson’s little black book was enough to land a senior role. Experience of implementing systems and processes are now a crucial part of the martech sales leader profile.

This $15m cybersecurity solutions provider to ecommerce technology companies needed their director of inside sales to take on diverse responsibilities.

The first part of the role was to hire and lead a dual-purpose team,  which would generate leads for the enterprise sales team, and also undertake full lifecycle sales for a new, entry-level product.

The other part of the role was managing external marketing partners, with responsibility for website management and providing all campaigns, marketing support and brand collateral.

Our candidate was recruited for their demonstrable management experience, having previously led inside sales for a mid-sized cybersecurity team.

In their tenure with the company, this individual has delivered a remarkable number of projects on top of their core responsibilities, including:


  • developing onboarding and training methodology
  • contracting an outsourced inside calls center
  • creating first-class marketing materials, including whitepapers and sales presentations
  • and implementing a new analytics and reporting infrastructure.

The new director also launched the client’s first-ever customer success team, making two new hires.


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