Blog

Collaborating with systems integrators: tips for software vendors – with Joel Farquhar of Pivotree

The remit of systems integrators (SIs) has expanded in recent years. Previously, they were primarily only called on to stand…

September 21, 2022

Partnerships for API-first startups: Martalks Ep. 2, with Jay McBain

For most of the history of software, partnerships were mostly about driving incremental revenue from resales. Today, partnerships are likely…

August 23, 2022

Podcast: How to scale your martech’s sales function w/ Tod Klubnik

What makes a great leader in martech sales? The yardstick I have always used is the ability to scale a…

June 24, 2022

Aligning martech propositions to US ecommerce

The positionings of modern martech vendors are misaligned with profiles and business goals of American retailers, and the business leaders…

June 8, 2022

How to sell headless ecommerce into the US

Not every piece of German culture takes off in the US. Headless commerce is a case in point. By the…

April 29, 2022

Martech scaleups: how to hire a VP of sales

Appointing a senior sales leader is a daunting step for a startup founder – but getting it right is vital…

April 5, 2022

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