Blog

Articles on hiring GTM leadership

Perspectives on retained executive search, leadership advisory, and building GTM teams in B2B SaaS.

October 30, 2026
Beyond the Algorithm: Why Boards Need AI-Savvy GTM Leadership Now
The imperative to move beyond box-ticking compliance in AI governance and security has profound implications for GTM leaders, demanding a ne…
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October 29, 2026
Beyond the Brief: What Strategic Agency Partnerships Signal for GTM Leadership
Vodacom's recent creative agency appointment isn't just a vendor change; it's a profound signal about the evolving demands on GTM leadership…
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October 29, 2026
The New Imperative: What Supply Chain SaaS GTM Leadership Looks Like Today
Recent leadership appointments in the sector underscore a critical evolution: Supply Chain SaaS companies are prioritizing sophisticated GTM…
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October 28, 2026
Why Liquid I.V.'s Latest CMO Hire Signals a New Era for Ecommerce GTM Leadership Hiring
Unilever's Liquid I.V. has brought in a PepsiCo veteran for its top marketing role, signaling a critical evolution in what boards and CEOs s…
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October 28, 2026
Beyond the Pixel: The Rise of Tech-Fluent Ecommerce GTM Leadership
Recent executive appointments underscore a critical shift: ecommerce GTM leadership now demands deep technological fluency and data-driven s…
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October 28, 2026
Navigating the New Era of AI-Driven GTM Leadership
Recent strategic acquisitions in the martech space underscore the critical shift towards AI-powered customer engagement. For boards and CEOs…
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October 28, 2026
Generative AI & Marketing Leadership: A Guide for Boards & CEOs
Adobe's latest AI initiative signals a profound shift in marketing. We explore what this means for generative AI marketing leadership roles …
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October 28, 2026
Beyond the Hype: What Recent Funding Signals for AI-Driven MarTech Leadership
When a MarTech company closes a big round to build on AI, the next GTM hire decides whether that capital turns into revenue. Here is what bo…
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September 25, 2026
MarTalks: Why the Series A "Go Enterprise" Decision Blows Up 18 Months Later, with Justin Michael
Justin Michael on why the Series A move upmarket fails, the Rolodex hiring myth, VP of Sales vs. CRO, and using AI for a point of view inste…
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March 20, 2025
MarTalks: How to Crack the B2B Marketplace (Without Losing Your Sanity)
What happens when you mix a passion for B2B eCommerce, a knack for storytelling, and a borderline obsessive drive to educate an industry? Yo…
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March 9, 2025
VIAX & Composable Commerce
In our latest episode, we dive deep into the world of composable commerce, digital transformation, and enterprise e commerce with Brendan Gu…
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February 15, 2025
MarTalks: Cracking the Code for those first deals: Enterprise Sales for Startups
In the latest \ MarTalks\ episode, I had the privilege of hosting three enterprise sales powerhouses—Brad Habansky, Chris Sterbenc, and Bria…
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February 14, 2025
E-Commerce Innovation with Eli Finkelshteyn, Founder of Constructor
In the latest MarTalks podcast episode, I had the pleasure of sitting down with Eli Finkelshteyn, the founder of Constructor, to talk about …
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February 13, 2025
Alex Hase and Marketplace Magic with Mirakl
What happens when you mix entrepreneurial grit, a love for building teams, and a passion for eCommerce innovation? You get Alex Hase, CRO of…
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October 17, 2024
Mars x Valtech on composable transformation, with Kyle Barz and Casper Rasmussen.
This episode of Martalks features Casper Rasmussen, global VP of Valtech and president of the MACH Alliance, and Kyle Barz, global head of t…
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September 9, 2024
4 executive search tips for SaaS firms and digital agencies
How to hire senior leaders without the help of an external recruiter Companies can hire senior leaders independently it’s certainly achievab…
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September 6, 2024
Ecommerce personalization with Anabel Maldonado of PSYKHE AI
Early ecommerce personalization tools significantly increased retailers’ conversion rates when they were first introduced, displaying releva…
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July 17, 2024
Data orchestration in the composable stack – with Sana Remekie of Conscia
Data orchestration is a growing priority for enterprise brands, as they seek to gain greater visibility and control of data across connected…
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May 20, 2024
Composable PIM drives ecommerce innovation, with Pimberly’s Martin Balaam
Product information management PIM has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of…
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May 1, 2024
The composable transformation journey, with 3 retail technology leaders
One of the striking trends of the composable era has actually played out on the customer side. As deployments to full stack composable comme…
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April 17, 2024
Building marketing consent into ecommerce journeys, with One Creation’s Zohar Hod
Forward thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focu…
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April 1, 2024
Building trust in ecommerce analytics, with Littledata’s Edward Upton
For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and ac…
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February 27, 2024
An integrator’s view on composable innovation, with Orium’s Jason Cottrell
With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and martech, the question of how to innovate, or…
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December 13, 2023
Enhancing ecommerce conversion through composable checkout
The area of API first ecommerce has seen relentless optimization of the customer experience. Decreasing page load speeds, personalized shopp…
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October 31, 2023
Composable CDP enables data activation for marketers
“We have ample information, generally speaking, to do really sophisticated marketing, really thoughtful offer strategies, really interesting…
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October 11, 2023
Revops SaaS: connecting the sales stack
The proliferation of sales and marketing technology has allowed companies of all sizes to gain and deploy increasingly granular data on thei…
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September 7, 2023
Scaling your startup during an investment slowdown
Reading the mainstream business press, you might think that tech companies are going begging in their pursuit of investment capital. But whe…
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August 24, 2023
MACH for enterprise: integrating tech, business & culture
In the exciting world of startups and scaleups, it’s important to remember that some of the biggest implementers of MACH solutions are actua…
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July 26, 2023
Enhancing inventory optimization with composable analytics
Retail inventory is a game of balancing two competing interests: keeping inventory high enough, in enough places, to be able to guarantee go…
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June 27, 2023
HR & talent acquisition explained, for martech scaleups
Often, tech startups are founded by individuals with a background in software engineering. That’s great for creating a standout product, but…
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June 1, 2023
How ecommerce consultants help to enable digital transformation
Most brand side professionals know what they want to achieve from digital transformation – but are not necessarily clear on which technologi…
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April 26, 2023
Lessons in API-first product strategy, for solution vendors
In the market for API first solutions, the utility and ease of use of your APIs is a key differentiating factor. One ISV that has really tak…
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April 5, 2023
Content infrastructure explained, by a composable DXP vendor
As chief digital officers look to invest in their customer journey, there is significant debate over the optimal technical architecture for …
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March 16, 2023
Positioning automation & AI for the composable era
After years of commentary on the possibilities of AI powered automation, we are finally starting to see applications that are genuinely usef…
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February 13, 2023
Master data management unlocks the composable stack
For a long time, restricting freedoms around data worked in technology companies’ favor. Whether by accident or by design, companies such as…
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January 17, 2023
Composable CX: unlocking new revenue opportunities
Customer experience innovations can have a relatively short time to value. Often, they entail opening up new retail touchpoints which produc…
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December 21, 2022
SIs & vendors: collaborate to reach the ecommerce midmarket
40,000 ecommerce stores generating $10 15m annual revenue are running on WooCommerce. Off the back of an envelope, that’s a market worth hal…
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November 22, 2022
How to sell ecommerce technology to enterprise retailers
In ecommerce technology, business development increasingly depends on consulting around the retailer’s commercial goals. Enterprise retailer…
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September 21, 2022
Collaborating with systems integrators: tips for software vendors – with Joel Farquhar of Pivotree
The remit of systems integrators SIs has expanded in recent years. Previously, they were primarily only called on to stand up solutions and …
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August 23, 2022
Partnerships for API-first startups: Martalks Ep. 2, with Jay McBain
For most of the history of software, partnerships were mostly about driving incremental revenue from resales. Today, partnerships are likely…
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June 24, 2022
Podcast: How to scale your martech’s sales function w/ Tod Klubnik
What makes a great leader in martech sales? The yardstick I have always used is the ability to scale a successful team by attracting, and ge…
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June 8, 2022
Aligning martech propositions to US ecommerce
The positionings of modern martech vendors are misaligned with profiles and business goals of American retailers, and the business leaders r…
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April 29, 2022
How to sell headless ecommerce into the US
Not every piece of German culture takes off in the US. Headless commerce is a case in point. By the time the phrase was coined in 2013, by c…
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April 5, 2022
Martech scaleups: how to hire a VP of sales
Appointing a senior sales leader is a daunting step for a startup founder – but getting it right is vital step in safeguarding continued gro…
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February 3, 2022
How to Hire Candidates With Multiple Offers
Hiring top client development leadership in martech and e Commerce will often mean competing with direct competitors — some of whom may have…
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January 3, 2022
Why Are Headless E-Commerce Sales Higher in Europe Than in the U.S.?
This article has been updated with two further pieces of content... How to sell headless commerce into the US market /blog/how to sell headl…
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December 14, 2021
How Composable Front-End Solutions Are Outpacing Legacy Solutions
In the race for increasing market share, business and user requirements have expanded, and ecommerce tech infrastructure has become more com…
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November 9, 2021
Why Salesforce Has Hit a Wall
Arguably the leader in cloud based software, Salesforce has come quite a long way since its inception in 1999. The company was founded by Ma…
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October 15, 2021
Chief Digital Officers Caveat Emptor! Industry reports on headless commerce often miss the point
I have a great deal of respect for the analysts that I know at Forrester, Gartner, and more. They must serve two masters with their reports;…
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October 7, 2021
The Importance of API-First Headless Technology
The world of ecommerce has hit a wall. Perhaps more accurately, they’ve run into the limits of older solutions from ATG, Hybris, Magento, Sh…
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April 5, 2021
Revenue reclamation practices in MarTech and E-commerce technology solutions providers
Definition Revenue reclamation and reverse commissions i.e., “claw backs” in industry parlance are the practice of recovering commissions th…
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February 12, 2021
Why Your Company Needs Employee Resource Groups (ERGs)
What Are ERGs? ERGs are “networks of traditionally underrepresented employees who come together based on common interests such as race, ethn…
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October 9, 2020
Video interviews are key to exploring talent
My go to interview method is one way video interviews. Besides reducing time to hire, this technique allows candidates to go beyond the bull…
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September 24, 2020
Leaving the Valley: Top cities for dev and test pro relocations
Sick of the Silicon Valley rat race? Good news Thanks to the dramatic shift in workplace habits due to the ongoing pandemic, there's a good …
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September 24, 2020
How To Write A LinkedIn Summary: Expert Tips
First, keep in mind that many users will only see the first 300 characters of your summary, so you want to lead with your strengths. Having …
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September 23, 2020
Fulfillment in 2020: How online retailers adjust their shipping operations
2020 posed new challenges for fulfillment. Retailers had to adapt—and fast—to enhance their safety measures in warehouses, secure their merc…
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September 21, 2020
Online holiday sales to surge 25-35%
Deloitte forecasts ecommerce holiday sales will rocket past last year’s 13.6% growth, while total retail holiday sales will increase a modes…
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September 21, 2020
Resume tips
As a preface, resumes should at a minimum share what you have sold, to whom and for how much. This is how to do so. 1. CEOs keep score. They…
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