Alex Hase and Marketplace Magic with Mirakl

What happens when you mix entrepreneurial grit, a love for building teams, and a passion for eCommerce innovation? You get Alex Hase, CRO of Mirakl, and one of the most dynamic leaders in the marketplace revolution and an awfully nice fellow.

In my latest MarTalks episode, Alex brought us along his trek in eCommerce—from joining his first startup at 28 to leading Mirakl’s Americas division through explosive growth. His career has spanned everything from pre-revenue startups to scaling global teams at companies generating hundreds of millions in revenue. Alex lives to build—whether it’s a team, a strategy, or a new market.

Here are the high points:

• Entrepreneurial DNA: Alex thrives in environments where he can roll up his sleeves and build from scratch. Whether it’s designing go-to-market strategies or assembling high-performing teams, he’s done it all—and isn’t afraid to be the first one carrying the bag.
• Marketplaces Are Transforming Retail: Under Alex’s leadership, Mirakl has surpassed $10 billion in GMV and onboarded iconic brands like Nordstrom, Bloomingdale’s, and Christian Louboutin. Why? Because marketplaces empower retailers to expand assortments, build brand partnerships, and unlock new revenue streams—all while giving consumers more choice and control.
• Luxury Loves Control: Lux brands are digging Mirakl because their marketplace model allows them to maintain control over pricing, merchandising, and brand storytelling. For Nordstrom, this means each and every luxury brand gets a full expression consistently across all channels.
• Retail Media Is the Next Big Thing: Alex is spearheading Mirakl’s push into retail media—it’s game-changing brand-new revenue stream that democratizes ad inventory for smaller brands while delivering relevant ads to consumers. Who doesn’t love a win-win-win for retailers, brands, and shoppers!
• Curiosity Feeds The Cat: Alex thinks his success is due to his insatiable need to geek out on new industries and tech. If it’s cutting edge, he’s got the paper cuts, and he hasn’t changed since those early days of SaaS or diving into cross-border eCommerce at Flow Commerce (later acquired by Global-E), he’s always been driven by a desire to learn, adapt and change his spots.

Alex’s story is one of transformational leadership and extraordinary outcomes, along with a really great attitude. If you’re considering how marketplaces or retail media could transform your business, now is the right time to explore these opportunities.