In our latest episode, we dive deep into the world of composable commerce, digital transformation, and enterprise e-commerce with Brendan Gualdoni, a seasoned CIO who has led multiple companies through full-stack composability.
Brendan shares his firsthand experience transitioning from legacy monolith systems to VIAX’s modern, API-first platform, revealing:
- Why composable commerce is a game-changer – and why legacy platforms were holding him back.
- How VIAX solved problems he didn’t even know he had, from subscriptions to complex pricing.
- The power of proof-of-concept – launching a fully functional cart with key integrations in just six weeks.
- How VIAX broke down silos within his organization, helping teams collaborate like never before.
- The impact on developers – enabling them to move faster, innovate more, and say ‘yes’ to business needs instead of battling technical debt.
- Why VIAX is superior to Salesforce Commerce – Salesforce struggles with handling complexity in B2B, often relying on ERP systems for pricing execution, which weren’t built for real-time customer experiences. VIAX eliminates these bottlenecks with an event-driven Process Engine that executes complex pricing in sub-seconds, unifies data across channels, and streamlines configurations and sourcing—without requiring a rip-and-replace of existing systems.
Brendan’s verdict? Composable commerce isn’t just the future—it’s the present. If you’re still stuck in legacy tech, now is the time to rethink how your business operates.
Listen now 🎧 and hear Brendan’s insights, plus wisdom from VIAX’s Lorenzo Ramponi & Andrew Martin on what makes their approach different.
What’s your take on composable commerce? Have you faced similar challenges in digital transformation? Let’s discuss! ⬇️
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