Martech scaleups: how to hire a VP of sales

Appointing a senior sales leader is a daunting step for a startup founder – but getting it right is vital…

April 5, 2022

How to Hire Candidates With Multiple Offers

Hiring top client development leadership in martech and e-Commerce will often mean competing with direct competitors — some of whom…

February 3, 2022

Why Are Headless E-Commerce Sales Higher in Europe Than in the U.S.?

This article has been updated with two further pieces of content… How to sell headless commerce into the US market…

January 3, 2022

How Composable Front-End Solutions Are Outpacing Legacy Solutions

In the race for increasing market share, business and user requirements have expanded, and ecommerce tech infrastructure has become more…

December 14, 2021

Why Salesforce Has Hit a Wall

Arguably the leader in cloud-based software, Salesforce has come quite a long way since its inception in 1999. The company…

November 9, 2021

Chief Digital Officers Caveat Emptor! Industry reports on headless commerce often miss the point

I have a great deal of respect for the analysts that I know at Forrester, Gartner, and more. They must…

October 15, 2021

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