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The firm that gets it right — because we have sat in the roles we fill.
For 30 years, The Rosenstein Group has placed GTM leaders at the companies shaping eCommerce, MarTech, and B2B SaaS. From scaling category leaders like SAP Hybris and Demandware to building the first GTM teams for AI-native startups, we have earned a reputation built on one thing: outcomes that hold.
We are not a generalist search firm that covers GTM as one of fifty practice areas. This is all we do. And because Darrell Rosenstein has personally held VP Sales, CMO, and CEO roles inside the types of companies we search for, we know what a great GTM executive looks like not from a resume — but from a room.
Our clients see approximately 65% improvement in GTM executive retention, because hires are made with mandate clarity, cultural alignment, and behavioural fit — not urgency alone.
What we do
Retained Executive Search
Full-cycle retained search for CRO, CMO, CCO, VP Sales, VP Marketing, and VP Customer Success roles at Series A through pre-IPO B2B SaaS, MarTech, eCommerce, and commerce technology companies. Fee: $65,000–$80,000 per search. Typical timeline: 45–60 days. Guaranteed retention outcomes.
GTM Leadership Readiness Assessment
Before the search begins, we map how your company is perceived by the GTM talent you are trying to attract — and how your three nearest competitors are positioned in the talent market. Delivered as a 15–25 page written report within 30 days. Fee: $7,500–$15,000. Learn more →
Hiring Optimisation Advisory
For portfolio companies with internal recruiting teams that need a structured upgrade — interview frameworks, scorecard design, EVP messaging, and process audit. Fee: $5,000–$10,000.
Why investors retain us
Operator experience inside the roles we fill
Darrell Rosenstein has held VP Sales, CMO, and CEO roles across growth-stage SaaS and commerce technology companies. When we interview a CRO candidate, we know what a great answer sounds like because we have given it. When we brief a board on what GTM leadership they need next, we are drawing on operating experience — not theory.
30 years inside the MACH and MarTech ecosystem
We placed 18 people at Demandware — five became multi-millionaires when Salesforce acquired the company for $2.8 billion. We have 13 placements that contributed directly to IPO or acquisition outcomes. Jeff Barnett, the first CEO of Salesforce Commerce, has said publicly that Darrell was a major contributor to building his team. This is not a database. It is a network built over three decades of being in the room.
Proprietary assessment methodology
Every search includes Kolbe A Index behavioural profiling, a rigorous reference process that goes beyond employment verification, and AI-enhanced candidate profiling. No other boutique GTM search firm in the MACH and MarTech ecosystem combines all three.
The MarTalks Podcast
40+ episodes with the CEOs, operators, and investors shaping the future of commerce technology. 12,500 LinkedIn connections. A living network that gives us real-time intelligence on who is performing, who is ready to move, and what the market is paying.
Meet the founder
Darrell Rosenstein
Founder & Principal
Darrell Rosenstein has spent 30 years at the intersection of GTM leadership and commerce technology — first as an operator holding VP Sales, CMO, and CEO roles across growth-stage SaaS companies, then as the recruiter who built the teams that defined the MACH ecosystem. He has reviewed hundreds of business plans, advised dozens of founders, and placed transformational GTM leaders at companies from Seed through acquisition.
Through The MarTalks Podcast, direct startup investments in eCommerce and MarTech, and board advisory roles across the ecosystem, Darrell maintains the kind of market access that takes decades to build and cannot be replicated by a firm that entered this space last year.
“Every day I have the privilege of connecting extraordinary people to meaningful work — and watching them realise their potential by helping others succeed.”
Contact: da*****@*************up.com | LinkedIn
George Harris
George brings 18 years of enterprise software sales experience across ADP, Ceridian, and multiple growth-stage startups. A seasoned sales and business development leader, George specialises in candidate sourcing, relationship development, and connecting the right professionals to the right opportunities across the commerce technology ecosystem.
Ready to talk?
If you are a VC or PE investor with portfolio companies that need GTM leadership — or a founder-CEO preparing for your most important hire — we would like to start with a 15-minute conversation.
