Before you make your most important GTM hire, know how your company is perceived by the talent you are trying to attract.
Companies at Series A through pre-IPO lose 30–40% of shortlisted GTM leadership candidates to competitors with a clearer employment value proposition. They don’t lose on product. They don’t lose on compensation. They lose because they haven’t answered the question the candidate is asking: why here, why now, why this role? The GTM Leadership Readiness Assessment answers that question — before the search begins, not after you’ve lost your first choice.
Thank you for reading this post, don't forget to subscribe!What the assessment covers
- How your company is currently perceived by passive GTM leadership talent in your market
- How your three nearest competitors are positioning themselves in the talent market right now
- Where your employment value proposition wins and where it loses — specifically for the GTM leadership profile you are targeting
- What to change before the search begins to increase shortlist acceptance rates
What you receive
A written assessment report of 15–25 pages, delivered within 30 days. A 90-minute strategic briefing with Darrell Rosenstein to walk through the findings and recommendations. An optional search mandate scoping session at no additional cost.
Investment
Seed to Series A: $7,500
Series B to pre-IPO: $10,000–$15,000
VC portfolio programme (3+ portfolio companies): Custom pricing
Ready to start?
Most retained search engagements begin after a company has already lost one or two candidates they wanted. This assessment is designed to prevent that.
