The beaches, sun, and surfing in San Diego nurture an independent style of living evidenced by the number of e-commerce startup companies that call the city home. They are a diverse bunch of talented entrepreneurs, targeting B2C and support services for larger e-commerce platforms. Among the fastest growing are online store platform Cashie Commerce, unique social network platform MeGoez, market intelligence service Quantio, and student marketplace Twazer. San Diego has an active e-commerce community allowing for easy interaction between developers and users.