Giant users of e-commerce platforms Walt Disney, Target, Albertsons and Walmart all have major operations in Orange County, CA. These mega retailers dominate the demand for e-commerce technical talent. However, many of the e-commerce technologists prefer to go their own way rather than work for a big box operation and that explains the number of e-commerce startups in Mickey’s backyard. While Irvine appears to be the hub of the startup scene, exciting new endeavors are springing up across the county including ad serving solutions from Viant, health and wellness site iHerb, personalization pioneer Certona, consumer real estate service Cloudvigra, and digital media incubator Cie. The spectacular growth of tech industries in general attract some of the best e-commerce talent in the nation.