Home to giant e-commerce sellers and providers, Austin also has an impressive roster of smaller and well-funded e-commerce service startups that are having a significant impact on the segment. Among the fastest growing and most impactful Austin e-commerce firms are brands like BigCommerce, RetailMeNot, ShipVision and YETI. And these innovators didn’t have to look far for the talent that fuels their growth. Austin’s low cost of living, vibrant entertainment and cultural scene, and progressive business policies have attracted some of the most dynamic technical talent and entrepreneurs from across the country.