Fulfillment in 2020: How online retailers adjust their shipping operations

September 23, 2020

2020 posed new challenges for fulfillment. Retailers had to adapt—and fast—to enhance their safety measures in warehouses, secure their merchandise for a continuous supply, keep up with an accelerated consumer appetite for online shopping, and clearly communicate delivery times, which are often longer now due to increased online shopping.

The coronavirus pandemic threw retailers’ fulfillment operations into chaos.

Many merchants faced a surge in online sales as a result of nationwide store closures, along with a decrease in efficiency because of increased safety measures. For example, warehouses are short-staffed with fewer workers picking and packing orders because of social distancing measures. These circumstances have placed a strain on retailers and carriers alike, causing delays with getting packages to shoppers’ doorsteps.

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