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Aligning martech propositions to US ecommerce

The positionings of modern martech vendors are misaligned with profiles and business goals of American retailers, and the business leaders…

June 8, 2022

How to sell headless ecommerce into the US

Not every piece of German culture takes off in the US. Headless commerce is a case in point. By the…

April 29, 2022

Martech scaleups: how to hire a VP of sales

Appointing a senior sales leader is a daunting step for a startup founder – but getting it right is vital…

April 5, 2022

How to Hire Candidates With Multiple Offers

Hiring top client development leadership in martech and e-Commerce will often mean competing with direct competitors — some of whom…

February 3, 2022

Why Are Headless E-Commerce Sales Higher in Europe Than in the U.S.?

This article has been updated with two further pieces of content… How to sell headless commerce into the US market…

January 3, 2022

Chief Digital Officers Caveat Emptor! Industry reports on headless commerce often miss the point

I have a great deal of respect for the analysts that I know at Forrester, Gartner, and more. They must…

October 15, 2021

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